Abby Fisher is a strategist and project manager who brings both precision and creativity to complex challenges. With five years of experience in the cannabis industry, she has guided startups through every stage of development — from navigating local and state regulations to drafting applications, conducting audits, and advising on compliance in multiple jurisdictions. Her work ensures that organizations not only meet rigorous standards but are also positioned to grow with confidence.

Beyond compliance, Abby has distinguished herself as a trusted educator, leading webinars that translate intricate business topics into accessible, actionable insights. Whether teaching best practices, outlining the first steps of entrepreneurship, or helping teams leverage government resources, she empowers others with clarity and direction.

Abby’s professional rigor is matched by her creative edge. A skilled designer and planner, she lends her artistry to graphic design and event experiences, infusing every project with both detail and vision. Her capacity to hold structure and imagination together makes her an invaluable partner in work that demands both order and innovation.

Within the Brain Trust, Abby’s presence ensures that Signal + Story’s work is not only deeply informed but also future-ready. She brings discernment, creativity, and a steady commitment to helping organizations thrive in even the most complex landscapes.